There are plenty of reasons why e-commerce is not the preferred mode of business yet in world’s largest democracy. Firstly, online medium in itself is not as developed as it should be. A regular household is still using 1mbps download speed with numerable download limits & clauses. It doesn’t necessarily affect online sale purchase directly but it degrades the whole user experience which discourages them to shop online.
Also, 3G services are just about introduced in the country so mobile surfing is far from popular. Only hi-end mobiles are able to give good online experience and that too over wifi.
Probably, the biggest hitch is the reluctance in the mind of people to put their credit card nos. online. Security concerns are far from attended, more in mind than reality.
All this is about to change for the better and sooner than you think.
Internet speeds are on the increase and service providers are getting into price battles which are bound to benefit
the customers. Once 3G services are made available by all service providers and have crossed the launch premium stage,
it will surely settle down into users’ comfort zone. Addressing the security issue will be the responsibility of
e-commerce players and trust me when they know it will open business flood gates, they will go out of the way to
convince the audience.
Imagine the day this stage is reached. India is a huge market for any business and it is practically virgin in online business.
The wait is only for a little taste to the market and the business will explode. Today we talking on paper, once we have business flowing, everybody will listen. The storm is bound to hit and hit hard. Ones who make early arrangements will ride the wave.


Albertson Denim Is a profession SEO Expert and Search Engine Marketer(SEM).We are India's fastest Growing Company jobs in logistics. We are providing website design and web development services for businesses.